Summary


One is not perfect in every aspects of life. You might be a amazing service provider or a brilliant manufacturer, but the chances are your message has not reached your audiences rightly. Communicating your message - to the right people - the right way, matters!


I help businesses get their message out clearly, concisely & precisely. My passion for Marketing & Brand Communications with an in-depth experience of 7 years has has helped me train my mind to Create & Distribute Clear Messages to the People Who Matter.


I am passionate about inventing new, more powerful and profitable ways to Communicate A Message to The Right People. I believe in adopting to a way, that would be appreciated by the Prospective Buyers.


You're a Service Provider selling Experiences or a Manufacturer selling Products, you have an assertive feeling in your mind that gives you a reason "why should people buy my products/services" so you are always in a limbo, you wonder, "how do I communicate my message to my prospective buyers?" You wonder what should be your message and how should you convey your message. You consider "Should I use Online Media or Offline Media.and that's where I come in. I understand your reason of "why people should buy your products/services" and spread the message in a way that the right people would understand.

-Kshitij A. Kulkarni (Kay)

Professional Experiences

Proven Experience in MarCom & Sales for 6+ Years in India & UAE, Post Graduate with 7 Diplomas & 12 Certifications

OMD - Omnicom Media Group
Strategic Project Manager

As a resource deputed under Omnicom Media Group, responsible for managing client projects under the roof of OMD & PHD. A step much ahead of Client Servicing;

- Project Leadership

  • Act as a project owner responsible for smooth delivery
  • Oversee the project lifecycle including budgets, resources, timelines, etc.
  • Be the Key Support & Manage internal and external agencies employed on assigned projects
  • Ensure achievability of Project Brief & Objectives
  • Be a key resource responsible towards success of every assigned projects

- Project Management

  • Be The SPOC for client - internal & external agencies
  • Be the problem solver in any circumstances ensuring delivery of achievable
  • Ensure potential issues are identified and fixed before the end of execution
  • Create, Maintain & Lead Checklists & Project Status

- Strategic

  • Strategically develop assigned projects leading towards the success and betterment of every task & Project
  • Design a developed route for account activities leading towards strategic benefits of the account
  • Responsible for strategic decisions for improvising account activities
TECHMERCH SERVICES, MUMBAI
DIRECTOR – ACCOUNT SERVICES

- Individual Business Development, Which Included

  • Introducing TechMerch's Digital Skills skills to brands with high networth in India & UAE
  • Conducting client meetings
  • Showcasing presentations and company profile

- Team Business Development, Which Included

  • Responsible and accountable for achievement of the Team’s Monthly Targets
  • Conducting client meetings wherever Executives & Sr. Executives were unable to convince a client

- Account Servicing

  • Client Relationship Management
  • Guiding the team in understanding client requirement and media plan
  • Monitoring Creation of media plans
  • Monitoring buying and booking media
  • Monitoring timely delivery and placement of ads
  • Dealing in Print, Radio & Outdoor Media

- Team Management

  • Responsible & Accountable for Sales Targets of Business Development Team of 2 People
  • Responsible for ensuring client satisfaction and for the Client Servicing Team of 2 People
BIZX TRADING LLC; DUBAI, UAE
MEDIA CONTROLLER

- Media Buying Planning, Which Included;

  • Speaking to the client and understanding client requirements
  • Speaking to Vendors and Media Owners and Finding out Latest Pricing & Availability
  • Blocking of Media in accordance to client requirement
  • Ensuring correct placement of media and appearance of booked advertisements
  • Dealing in Print, Radio, Online & Outdoor

- Digital Media

  • Management of Social Media internally and for the clients
  • Creation of Company’s New Website

- Business Development

  • Media Monitoring, which included finding out new market entrants placing ads
  • Cold Calling & Identification of new prospective clients
  • Meeting new prospects and sourcing new business

- Worked on projects of various clients a few to name – Al Nabooda Automobiles, Landmark Group, Lamcy Plaza, Al Ghandi Automobiles, YAS waterworld

- Worked with several vendors & owners a few including UM Mena, Gulf News, Al Waseet Publishing, ITP Publishing, Capital Marketing, Hills Advertising

- Worked on projects that have crossed a media budget of AED 2,000,000 a year

SKYCEPTION MEDIA; MUMBAI, INDIA
AN INTREPRENEUR" CEO & BUSINESS HEAD

- Individual Business Development, Which Included

  • Introducing services and Event Management, Creative & Digital skills to brands
  • Conducting client meetings
  • Showcasing presentations and company profile
  • Convincing brands with high net worth brands to appoint Skyception as their 360 Degree Media & Communications Agency

- Team Business Development, Which Included

  • Responsible and accountable for achievement of the Team’s Monthly Targets
  • Conducting client meetings wherever Managers & Sr. Executives were unable to convince a client

- Account Servicing

  • Client Relationship Management
  • Guiding the team in understanding client requirement and media requirement and ensuring a satisfactory delivery

- Executions

  • Lead Content Writer; writing and approving the team’s written material for clients’ brochures, leaflets, flyers, social media content, etc
  • Lead Visualizer; visualizing and directing designers’ towards clients’ brochures, leaflets, flyers, social media creatives, marketing collateral, brand identity, etc.
  • Lead PR Strategist; Managing Media Relations with Media Houses & Journalists and Ensuring their invites and hospitality at press conferences and events
  • Lead Event Manager; Managing events team, guiding and monitoring them towards booking venue, audience invitations, logistics, transport, etc

- Team Management

  • Responsible & Accountable for Sales Targets of Business Development Team of 3 People
  • Responsible for ensuring client satisfaction and for the Client Servicing Team of 2 People
  • Responsible for ensuring quality work of 1 copywriter and 2 designers
  • Responsible for ensuring quality work of the Events Team of 2 people
  • Responsible for the Admin, Accounts & General Staff of 2 People

Worked with a several brands and external agencies, a few to mention BSE (Bombay Stock Exchange) Central Depository Services Ltd (CDSL), Abhyudaya Bank, IIFL Securities, India Bulls Securities, SBI Capital, Catwalk Shoes, Goa International Fashion Week, Sean Paul India Tour, Bright Outdoor, ALDO, and many more.


RELIANCE SECURITIES LTD., (A SUBSIDERY OF RELIANCE CAPITAL, PART OF THE RELIANCE ADAG GROUP); MUMBAI, INDIA
SENIOR EXECUTIVE - BRANDING & COMMUNICATIONS

- Digital Advertising & Digital Media Management, which included

  • Digital Media Planning & Buying
  • Website Management
  • Direct EMailers
  • Social Media Management
  • Online Customer Query Solving
  • Online Reputation Management
  • Google Keyword Management
  • Digital Media Releasing

- Event Management, which included

  • Conducting Seminars Pan India
  • Strategic tie-ups with other event partners such as the stock exchanges, banks, etc.
  • Management of Associate Speakers which usually were third party Freelance Certified Financial Speakers, Analysts, etc.
  • Venue Management
  • Venue Refreshments
  • Venue Audio Visual
  • Logistics of Marketing Material
  • Invitation to Audiences
  • Creating a Brand Awareness in front of the Audience

- Spokesperson at events on behalf of the brand, which included

  • Creation of a 15 Slide Brand Presentation
  • Delivering a 30 Minute Presentation to Audiences
  • Enhancing the Brand via the Presentation
  • Answering Audiences’ Queries

- Official event media representative

  • Presenting himself as a Brand Representative to Present Media in The Events

- PR & Media Relations

  • Inviting Various Media Houses for covering Events
  • Conducting Timely Press Conferences for The Brand
  • Maintaining Relations with Print, Digital and Broadcasting Media Houses & Journalists

Worked with several other partnering brands such as Bombay Stock Exchange (BSE), Central Depository Services Ltd. (CDSL), Dun & Bradstreet, O&M, GroupM, Toyota India, National Stock Exchange (NSE), NDTV, Times Publishing (Bennett Coleman & Co.), Sakal Publishing, Indian Express Group and several regional newspapers and event agencies.

KATHA MEDIATIX LTD.; MUMBAI, INDIA
JOINED AS MARKETING EXECUTIVE

- Business Development, Which Included

  • Lead Generation
  • Cold Calling
  • Field Cold Calling
  • Introducing Katha’s Gifting Products to prospected clients
  • Fixing Appointments with interested prospects
  • Assisting Sr. Executives at client meetings
  • Showcasing samples at meetings
  • Sourcing new business for gifting products

- Gifting Account Servicing

  • Communicating with the client in terms of requirement and delivery
  • Communicating with vendors and gift manufacturers
  • Ensuring proper delivery and quality of products
  • Assisting Sr. Executives to source new vendors and manufacturers
  • Assisting Sr. Executives to find new possible gifting items

- General Account Servicing

  • Assisting Sr. Executives and Managers towards management of existing clients
  • Understanding client requirement and media plan
  • Assisting Sr. Executives in creation of media plans
  • Speaking to vendors & media owners in terms of latest pricing and availability
  • Assisting Sr. Executives in buying and booking media
  • Assisting Sr. Executive in ensuring timely delivery and placement of ads
  • Dealing in Print, Radio & Outdoor Media
JOINED AS SR. EXECUTIVE – MARKETING

- Business Development, Which Included

  • Introducing Katha’s Media ownership and media planning skills to prospects
  • Conducting client meetings
  • Showcasing presentations and company profile
  • Convincing brands to appoint Katha as their Media Buying Agency
  • Sourcing new business for gifting products

- Gifting

  • Ensuring proper delivery and quality of products
  • Reporting new gifting innovations and manufacturers to the Agency Director

- General Account Servicing

  • Client Relationship Management
  • Continues followups to understand new media & gifting requirements
  • Understanding client requirement and media plan
  • Creation of media plans
  • Speaking to vendors & media owners in terms of latest pricing and availability
  • Ensuring buying and booking media
  • Ensuring timely delivery and placement of ads
  • Dealing in Print, Radio & Outdoor Media
JOINED AS MARKETING HEAD

- Individual Business Development, Which Included

  • Introducing Katha’s Media ownership and media planning skills to brands with high networth
  • Conducting client meetings
  • Showcasing presentations and company profile
  • Convincing brands with high net worth brands to appoint Katha as their Media Buying Agency

- Team Business Development, Which Included

  • Responsible and accountable for achievement of the Team’s Monthly Targets
  • Conducting client meetings wherever Executives & Sr. Executives were unable to convince a client

- Gifting

  • Analysis towards new gifting innovations and manufacturers
  • Understanding existing clients’ new requirements and providing them with unique gifting options

- Account Servicing

  • Client Relationship Management
  • Guiding the team in understanding client requirement and media plan
  • Monitoring Creation of media plans
  • Monitoring buying and booking media
  • Monitoring timely delivery and placement of ads
  • Dealing in Print, Radio & Outdoor Media

- Special Projects

  • Involved in a project of buying Marketing Rights of a dairy production units 3000 retail outlets
  • Involved in launching a new media ownership – A Lifestyle Magazine
  • Team Management

Worked with brands like Mercedes Benz India, Channel V (Star Group), MTV India, Devotee, Sahara Hospitality Group, Aarey Milk and several others. Worked on projects that have crossed a media budget of over Rs. 5,000,000/- A year. Managed several vendors like Bright Outdoor, Roshan Outdoor, Times Publishing (Bennete Coloman & Co) and several gifting vendors from India & China.

Consulting Experiences

GITICO, MUMBAI
MEAL HOUR HOSPITALITY, MUMBAI
LESLIE BENTLEY’S MULTIMEDIA EDUCATIONAL SERIES (OUTSOURCED BY AN AGENCY)

KATHLEEN MCCLEARY’S FINANCIAL MOBILE APPLICATION (OUTSOURCED BY AN AGENCY)
MERCK - CONSUMER HEALTH CARE, NEW YORK (Outsourced by an Agency)
MCKINSEY CANADA (OUTSOURCED FOR A PROJECT - BY AN AGENCY)
CROSSFINGERS EVENTS, PUNE

KEY ACHIEVEMENTS


Year ACHIEVEMENTS
2008 Completed Global Opportunity & Threat Program in Switzerland and Turkey as a part of IIPM Program
2009 Joined as a Marketing Executive, grew to a position of Marketing Head at Katha Mediatix
2010 Awarded Reliance Capital’s Idea Express Innovation Award for generating and implementing innovative business ideas
2010-2012 Given over 150 Media Appearances and over 300 Public Speaking Performances as a Brand & Media Representative for brands like Reliance Securities, BSE (Bombay Stock Exchange) and Skyception Media
2012-2014 Managed / Led Creative and Marketing Collateral and Digital Media for brands like Sean Paul India Tour’12, Abhyudaya Bank, SBI Capital (State Bank of India), Catwalk Shoes, Goa International Fashion Week and many more
2012 Nominated as the Top 3 “Most Creative Businesses of The Year” By Small Business Congress
2013 Nominated as the Top 3 “Young Entrepreneur of India” by Entrepreneur India
2014 Entered a brand new market of UAE and understanding it’s media & advertising patterns in a short span of 6 months

Experiences have thought me a lot, yet I don't believe I have learnt everything and am perfect. I am always greedy to learn more!

Basic Computer Skills
Communication Skills
Sales & Business Development
Client Servicing
Digital & Social Media
Media Planning
Advertising Campaigning
Design & Visualization
Content & Copywriting
Event Management
Brand Strategy
Leadership & Team Management

EDUCATION



2007 DIPLOMA IN AUTOMOBILE ENGINEERING
2007 Studied at The Institute of Studies in Technology, Pune
3 Year Integrated Program 2007 to 2010 INTEGERATED GRADUATION AND POST GRADUATIONDUAL SPECIALISED IN MARKETING AND PERSONNAL MANAGEMENT Studied at the Indian Institute of Planning & Management (IIPM), Mumbai
Graduate Degree in Management Awarded by International Management Institute (IMI), Belgium
Honors Diploma in Planning & Management Awarded by IIPM, Mumbai
Post Graduate Degree in Management Awarded by International Management Institute (IMI), Belgium
Post Graduate Diploma in Planning & Management Awarded by IIPM, Mumbai

CERTIFICATIONS & DIPLOMAS


Certifications Awarded By
Adobe Photoshop CS3
Leadership Skills in Business
Understanding Your Customers
Discovering & Meeting Market Needs
Creating Need for Your Product
Applied Psychology & Consumer Behaviour
Understanding Modern Economics
Understanding Financial Funds


Diplomas Awarded By
Diploma in Project Management
Diploma in Customer Service
Diploma in Management Entrepreneurship
Diploma in Operations Management
Diploma in Supply Chain Management
Diploma in Six Sigma

EXTRAMURAL ENGAGEMENTS


- Awarded Best Student Speaker at IST, Pune


- Delivered Student Business Presentations at Bern University, Switzerland


- Freelance Brand Consultant for Grapevine Consulting Services


- Freelance Sales & Marketing Consultant for SS Zero Zone


- Gold Member at The Ad Club


- Albatross Member at International Expat Community and Local Council, Dubai, UAE


- Global Gold Membership Holder with Regus Business World

Testimonials & Recommendations

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